Excellent reviews for True North


a-ha’s 11th studio album True North is released today, available on CD, vinyl, digitally and as a limited deluxe edition. Here is the official link to order/stream the album.

The True North film is also released digitally today, in HD and 4K resolution for rental and purchase. Or you can find it included on a USB-card inside the deluxe edition of the album.

And a new music video for “As If” has been posted on YouTube, taken from the True North film.

Press reviews so far have been overwhelmingly positive. Here is a selection of quotes:

Dagsavisen (Norway) – 5/6:
“40 years into their career a-ha are back with one of their finest albums. (…) Despite their long history, this is a band that stands out as highly relevant in 2022.”

Dagbladet (Norway) – 5/6:
“True North is an album that cements the band as unique songwriters and at the same time displays new sounds and solutions. Few bands with a 40-year career are able to do the same.”

NRK (Norway) – 5/6:
“Furuholmen and Waaktaar-Savoy have contributed six songs each. In a miraculous way they’ve managed to create a fully cohesive album that’s also full of variety. They master both nostalgia and the contemporary.”

Hymn (Sweden) – 7/10:
“If you are not touched by the band’s beautiful melancholy or by the divine singing, you have no heart. (…) I feel they have created an excellent album.”

Laut (Germany) – 5/5:
“(…) their best album since 1993. (…) An album split between forward-looking experimentation and nostalgia. A masterpiece that combines all their strengths.”

Rolling Stone (Germany) – 4/5:
“A late masterpiece from the Norwegian trio. (…) Adult pop has rarely been better defined, thanks in part to a distinctive but understated singer like Morten Harket.”

Albumism (USA) – 4,5/5:
“Thumbing their nose at preconceived notions around their identity has allowed Waaktaar-Savoy, Furuholmen and Harket to build a discography bursting with accomplished recordings. a-ha continue on in this tradition with True North, another gem in their pop crown – long may they reign.”

AllMusic – 3,5/5:
“It’s a grown-up pop record chock-full of beautifully written songs replete with musical reinvention, sonic evolution, and abundant creativity.”

New interviews include Morten being a guest on BBC Radio Devon and BBC Radio Bristol (at 1:20:30), Magne interviewed by Swedish music magazine Zero and appearing on BBC Radio WM and all three interviewed in the Daily Express.

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