Single cover

Eight days after posting the song on Instagram, Magne’s new single “This is now America” is now available for streaming and purchase through this link.

Magne has recently signed with Drabant Music, the Oslo-based label that already has Waaktaar & Zoe and Savoy among its roster of artists.

Drabant Music describes “This is now America” as “a single from an upcoming project by Magne Furuholmen”, but it’s not yet clear if this refers to his White Xmas Lies album or something else.

Screenshot from Instagram

Magne posted a new solo song called “This is now America” on his Instagram on Thursday, 22 August, along with a home-made lyric video.

The song is a melancholic and poignant look at what America used to be, and what it has become.

In a longer response to one of the Instagram comments, Magne explained some of the background for the song:

“(…) this song is an instinctive artistic response to my own growing concern about our drift towards division and entrenchment – happening all over the place, and on all sides of thinking. if we conclude that the ones who share our opinions are the good guys, and the ones who do not are bad, then we are on a dangerous path.
it could have been written about a great number of places, like my second home great britain, or indeed my native norway…i don’t care much for what is happening here either.
but truth is, what happens in america is just much more important to the world.
(…)
so it came out this way: a lament for an america i think a lot of us are still trying our best to dream about. both inside the country and out.
as an artist i cannot help but express how i feel – about everything around me. this does not mean there is an ambition to push a partiular political agenda, or even advance my own personal views – i am not even sure that i am right half the time. i do however believe in the power of art to open minds – my own as well as those of others.”

Magne’s entire response can be seen here.

The lyric video was directed and edited by Magne’s son Thomas Vincent, with artwork and concept by Magne.